Online Secrets: Sneaky & Sly Copywriting - Part 5

Let’s stick on topic. The point here is to focus on emotions. If you are selling a product on back pain, then you have to appeal to the emotions…

How does your reader feel when they arrive at your web site? Are they embarrassed, in pain, lonely, upset, panicky, worried, etc?

Well, however they feel make sure you help them relive it. They may not realize they have a problem. Remind them… and remind them well.

Help them relive that pain at the beginning and relate to what they are feeling. Express how you felt this way, and were so embarrassed or whatnot…


Then solve the problems by selling them your product.

The phrases and words you use have a deeper subconscious and psychological effect on the readers. You should use these techniques to your benefit.

Here’s another technique. Appeal to their imagination and paint pictures in their minds. Use visionary tactics…

Here’s an example:

I was able to go out and buy a new BMW745. I just love the new car smell. I can smell it just thinking about it right now.
When that black BMW arrived in my driveway, I was so excited. It was shinny and just oozed luxury. Even the sound of the engine was luxurious. I immediately felt the leather seats and sat down for a drive around the block. The leather is top quality and very cushiony.

With that paragraph I appealed to smell, touch, sound and vision.
It paints a mental picture and appeals to the senses…

One other technique is to use words in a manner that something has already happened. For example:

After you’re finished joining…

I’m assuming they are joining. This is a powerful technique as well. It’s selling on assumption.


After you have completed the following form…
Before you order the powerful ebook…

See how important words and psychological angles can create great results?

Effective copywriting can boost your income and allow your campaigns to become profitable. If you are not an effective copywriter, outsource it. Find someone who can do it for you.

I’ll get you a reasonable quote. Read the BLOGS I mentioned before and get acquainted with copywriting.