Niche Marketing: Business Sense

Imagine investing 1,000 hours into learning a foreign language. Let’s say you want to learn Spanish… If you invest 1,000 hours into learning Spanish, you will probably be able to speak some Spanish… wouldn’t you agree?

However, if you divide 1,000 hours into learning Spanish, English, Italian, French, Japanese, and German you may not know how to complete a simple sentence in any foreign language.

This is why it is so important to master one area. People make tons of money in each area. Some people are affiliates. They make fortunes by only working affiliate programs. If that’s what you want to focus on, then I recommend you stick to that until you are practically an expert.

It’s much easier to learn more foreign languages once you’ve learned one. In other words, once you know Spanish well, it’s much easier to learn Italian.

Jumping around from one thing to another can leave a person burned out and with a low level of enthusiasm for following through to achieve proper results.

As far as creating a business model… here’s a quick example of that…

Let’s go offline for a second. Let’s say I want to start a fast food restaurant. I want to sell burgers.

I would probably have quicker and better results if I follow the model of McDonalds… right? I mean they’ve sold a billion burgers or so.

Or, I could create a burger place that’s like Starbucks. I could be completely different. People can order burgers with chocolate or mocha. I bet people would like burgers that cost $15 each.

It’s much better to follow a proven model. It’s much easier and requires less risk. Sure, I can put my own spin on the model. I can call it what I want. I can have my own clown or King.

The point is I’ll model something that is already working. I’ll just be a bit different. I don’t want to create an entire new industry or fully go against the norms. After all, what result am I looking for? What’s my end result? What am I after?

For me… my personal results are that I want more freedom. I want more time to do what I want, when I want, buy what I want, go where I want, eat what I want, etc.

So, if duplicating someone else’s business model gets me there quicker… I’m all over it.

Online Secrets: Don't Be Average

The last entry here is on not being average. I fully believe that to be successful you must do what average people don’t do. If average people work all day and come home to watch TV, then don’t do that.

Success and wealth remain on the other side of average. Average marketers don’t attempt to JV. They don’t create real businesses online. Don’t be average.

Average marketers don’t take massive and effective action. They complain and stay distracted. They lose focus and move onto more and more opportunities.

Average people do not believe in themselves. Believe fully in yourself! You have all the resources and intelligence to create a fortune for yourself.

You have all the abilities in the world to achieve your dreams. Don’t let habitual thinking and bad thoughts prevent you from believing in yourself.

Never let others tell you differently. Listen to those who are living what you want. If you doubt yourself or listen to negative comments, then failure is sure to follow.

Expect results, have faith the results will be there and by all means believe in you. If you have any doubt, find the nearest millionaire and ask him/her.

Lou Roggio told me that some people are miners and search for gold. Some will strike it rich. Most will not. However, the one who sells the shovels always makes a living.

I like that. Keep that in mind.

Niche Marketing: Focusing On Results

Taking action is crucial. Focusing on the results is priceless. I believe one should always have the end results in mind when taking action. In other words, if you want to land an interview, expect to land an interview. Take action and expect the results to be in your favor. Don’t allow even one tiny, itty-bitty negative thought to enter your mind.

Not one.

If by some reason a negative thought creeps into your mind, immediately replace it with a positive thought. Here’s a funny example:

I may look in the mirror and think, “My hair looks bad”. I need to immediately replace that thought with, “My hair is nice and at least I still have some”.

With focusing on results, it’s important to “EXPECT” what you want the outcome to be. This does a great trick on the mind and forces it to follow through with the action.

That trick trumps habits and negative thinking. It helps to prevent “sabotage”. You see, I believe people sabotage their own success. It happens.

One may be on the perfect track, doing all the right things, and then crash! That last crucial step is mishandled. This happens because people often sabotage their own success.

By focusing on results, this sabotage is often stomped out. However, the trick is to focus on positive thoughts. Focus on positive thought patterns.

This is another good reason why I believe people should just take quick action when starting out. Roll the dice per say.

By doing this, results happen. If one gets quick results, then it’s already too late to sabotage. It’s already a reality. It’s already working. The results have already taken place. Positive thoughts are more easily available.

Heck, if you sell the worlds worst ebook and you get positive results… you know it’s all uphill from there.

Keep in mind though, I fully believe in providing tremendous value to customers. I think it’s paramount to do so. This idea of tossing a product up quickly is merely to prevent sabotage and produce fast results… or experience.

I believe all action you take should have “results” clearly focused and top of mind. Its cause and effect...

Celebrate your successes, no matter how small they seem to be. By celebrating your successes, your mind will want to “feel” that more and more.

Your mind wants to experience pleasure. If you celebrate and give your mind what it wants, then it’ll want more. And, by doing this, results will follow.

Online Secrets: Simple Strategy Anyone Can Do - Part 2

Make sure to read the articles and take notes on the benefits or key points the articles express.

You may have duplicate content in there. So, read it several times while taking notes on the content.

You may end up having to delete some articles out of your ebook because there may be several poor articles.

However, you are taking notes of the key points and benefits. So, you know what you – yourself could write about if needed.

Once you have the best articles and have built up some content inside your ebook, brand it and convert it to a PDF.

Presto! You now have your own ebook you can give away to your subscribers. You can do this for any niche.

It sounds so simple, but it can be powerful. Most people out there on the Internet do not know how to search effectively for information online.

Most visitors want convenience. They want the easy route. This is a way to provide it easily to them.

I know of one person who uses this technique to make a killing online. He uses it for technical products.

He may find a popular DVD video camera and then downloads the product manual.

He then takes screen shots of certain things and answers visitor’s questions concerning how to do certain things with the camera.

The customer could easily download the manual themselves and find the answers. He however, makes it as easy as pie and gives them better answers than the product manual…

He makes money from having Adsense ads on his site, and by building a list of people.

That’s not hard at all. It just takes a little work. However, you can do the work and then have a simple product you can use to make money online – and build a massive targeted list of people (like dog lovers).

You can create an ebook in any niche you can think of just about using this technique. Add your own writing for added value and you can be building a list of targeted people.

Once you have a list or a customer base of targeted people, you can send emails about affiliate programs.

You could JV with other businesses that are in that same general niche. With a targeted list, you have leverage and that leverage can make you a great deal of money.

Your list is the most valuable asset.

Niche Marketing: Rolling The Dice

I believe it’s important to roll the dice from time to time. Let me explain…

It’s beneficial to research, strategize and create valuable products or services. People buy “value”. They are exchanging their money for value.

With this in mind, it’s more important in my view, to just go for it. Do not over analyze or over create. Just go for it. People will learn more from taking action than over creating.

Roll the dice and take action. I believe that’s crucial to success online. Taking action and rolling the dice helps people realize and learn what steps generate results.

You see, some people have fears and doubts. These people worry that they will fail or that people may laugh at them. These people are afraid of ridicule or personal embarrassment.

They may have the desire and ambitions to succeed greatly, but just lack the “action” skills necessary to make [success] a reality.

This fear causes people to refrain from necessary action. It causes delays. It causes reluctance to initiate, execute and follow through with things.

Successful people have fears too. However, many of them PUSH through these fears and take action. These people may be perceived to be risk takers or extremely confident.

I believe these people just understand that it is ok to fail. It is ok to have fear or doubts. They recognize these emotions. They also understand that if they do intent to reach their goals, action and follow through will need to be executed…

There is the risk of failing, but that’s ok. It happens to everyone. But, the more one pushes forward and bangs away at a particular goal, the more intelligent the person becomes concerning the achievement of that goal.

Failure is just another opportunity to go at it again, except more intelligently this time around.

Something almost “magical” happens when a person keeps pushing and striving to achieve a goal…

Their belief and faith about achieving these goals goes up and up. As people put in more work towards achieving goals, they start to feel worthy of achieving those goals.

The belief system goes up…

Then, they achieve the goals! Hooray!

Once these goals are achieved its human nature to want to do what? That’s right, achieve higher and larger goals.

Here is the point I’ve been leading up to. Pay attention to the point that once a goal is achieved people shoot for higher goals. Let’s use an example to illustrate this point…

Let’s say you set a goal to make $1,000 per month online. You pushed yourself, believed and kept striving away to achieve this goal. You took the necessary action, eliminated emotions that are obstacles and finally achieved the goal.

You achieved the $1,000 per month mark. You are excited for about five months and then decide to set a goal to increase it to $5,000 per month.

Here’s my question. If you had to start all over again from scratch, would you have a higher sense of “belief” than you did before you achieved your goal of $1,000 per month?

At this point, would you doubt you could do it again? Would you have any fears about failure?

Of course not!

So, I recommend people skip those negative emotions and go straight to 100% Full Belief and Faith. Roll the dice, take action, have faith and celebrate the results.

Online Secrets: Simple Strategy Anyone Can Do - Part 1

I was asked by someone recently, “how can I make money easily online”?

First I recommended that he build a squeeze page, drive traffic to it and send people to affiliate links.

That’s easy enough huh?


I said; pick a broad niche category like “dogs”. And then, build a squeeze page around a narrow niche within the broader dog niche industry… like “dog collars”.

Send targeted traffic to the squeeze page, get people to opt in and then send them broadcasted emails with affiliate links imbedded within.

He then asked me a good question. He asked me what he would give the visitors in exchange for opting in…

I said he could just provide the same benefits one of the affiliate programs offer.

The money is in the list.

I then gave him a simple and cheap strategy for creating a quick ebook of his own.

It’s a very simple strategy really. Here’s what you yourself can do to create an ebook in just about any niche you can find:

Find your niche and then go to Google and search:

“articles” + “your niche”

Compile as many articles as you can around your niche. You may also want to find sub niches that have something to do with your niche.

For example, if your niche is “dogs”, you may want to search for articles on “dog training”, “natural dog food” and so on.

Ok, compile all the articles and paste them into a word document. You have to keep the authors resource box in each article by the way…

Niche Marketing: Taking Action

If someone asked me what the “key” to success is… I’d say one word. I’d say, “Action”. Action is what separates the wealthy from the non-wealthy in my opinion.

Action is what sets everything in motion. Nothing happens usually, until someone puts in some action in one way or another.

If you want to increase your chance of success, increase the amount of “action” you are putting in. Having thoughts are good. Having ideas are good. However, action has to be taken in order for any idea or thought to become a reality.

I can think about exercising. I can have a great idea for an exercise routine. But if I don’t get off my chair and actually “do it”, then it’s just a thought. It’s just an idea. It remains there waiting for “action” to take place.

Online Secrets: Mega Joint Ventures - Part 3

That’s why it is so crucial to get it down and master the JV arena. Start small and go after building relationships with the up and coming marketers.

I would not attempt doing my very fist JV with some guru. Build up to that. There’s time.

Decide to find 10 JV partners – no matter the size of their list. And, get this experience under your belt.

Get a testimonial from one JV partner to use to attract other JV partners. Use three JV partners to grab 5 more. See what I’m getting at?

It’s leverage at its finest. It’s being able to utilize “other people” to build your success. It can build fast.

Keep in mind, that it’s always going to be “what’s in it for them”…

Heck, give away 90% commission to the first JV partner. You may be giving away all the commission, but you’re creating a way to JV over and over with many, many more marketers.

Then you can tell your future JV prospects, “I’d like to do the same with you that I’ve done with so-and-so”. That’s powerful huh? It works…

Keep in mind, that it is important to have a good product. You need to treat your product like a real business. Don’t just throw up some half-baked product and expect to land several JV’s.

Have a stellar sales letter and drive some traffic at it. And, by all means – keep attempting JV’s.

I would go so far to say that if you do indeed have a good product and a good sales letter, try initiating JV’s with a minimum of 10 to 15 other marketers. I’m quite sure you’ll land one, if not more.

JV your way to wealth online!