Niche Marketing: Long Term Thinking & Planning

Long term thinking is hard for many people. We humans are emotional. We want things fast. We have desires, dreams, feelings and it becomes hard to plan years from now.

However, if you could slightly change the perception of thinking from short term to long term, nice things happen. Let me explain…

If you dedicated yourself to working two or three hours per day, you could get around 1,000 hours worked in a full year.

Think about learning a foreign language. Someone could spend 1,000 hours per year learning another language. Just two hours per day can make a huge difference in people’s lives.

This is long term thinking. Think about lawyers and doctors. They go to school forever. They may not make good money for years and years. All their friends are making more than them and are done with school.

However, they keep striving away, studying, working and paying the price for the future. One day, they are a doctor or lawyer and begin making big money doing what they’ve worked so hard for.

That is long term thinking. I believe if people can adopt that type of thinking for Internet Marketing, then great things will happen.

Think about it. There are still millions and millions of people who are not even online yet. Still, many who are online have not purchased things online yet.

There are billions of people on the planet and new people are born every minute. There are only millions of people online, not billions.

So, shrink it down further. How many are into Internet Marketing? There are a very small percentage of people who are into Internet Marketing.

This means that you are way ahead of the game by simply being into IM. Even if you are brand new, you’re still way ahead of everybody else.

New people get turned on to IM every day. And, more and more people pull out that credit card and make their first purchase online every second.

And, there are many breakthrough opportunities still to come.

My point here is to think long term and plan long term. I know if I don’t quit, keep learning, keep taking action, keep investing in myself and my business that eventually I will succeed.

Want to know how to guarantee your success? Here it is… don’t ever quit. If you never quit, wouldn’t you agree you’re sure to succeed?

Online Secrets: Mega Joint Ventures - Part 2

They will most likely want your product to read, test, check out. They will want to maybe run a test of a smaller list they have. This is fine. It’s a numbers game.

If you have 10 separate JV partners testing, and checking out your product, this means traffic. I’m not saying use them to test your product either.

You should test your sales copy, product, etc. before contacting others. Run PPC at your website. Run some solo ads. Drive traffic to your site and get some experienced marketers to analyze your sales copy.

If you need to, outsource the writing of your copy. It’s that important. You want to make sure you have a good product with a great sales page, because your potential JV partners are going to analyze it.

Ok, let’s say you fail. Nobody wants to market your product. Not one marketer is willing to email their list.

Find out why…

Ask them what it was that turned them off and ask them to be brutally honest with you. What was it? Is it the product? Is it the sales copy? Is it that you don’t know me well? Just don’t tell me its lack of stats or conversion ratios.

Seriously find out why they did not work with you. Explain that you are passionate about IM and you want to soak up everything you can and learn, learn, learn... Help them help you.

Figure out what prevented them, and fix it. Then, approach them or different marketers again.

Keep doing it. Keep improving your offer. Focus on your business not the revenue. How good of a business do you have?

Yes, it may feel uncomfortable… but keep trying and attempting to JV. What’s the worst that can happen?

What’s the reward for finally landing a JV? How about building a larger list? How about making more money in a week then most make in a year?

Niche Marketing: Spring Board Sites

Spring board sites are sites where you place your ad, banner, etc. within your niche that drive targeted traffic to your site.

For example, let’s say you have a niche product on skin care. You find a site that receives tons of traffic and that site is on hair care. You can approach the webmaster and see if you can run an ad on their site.

You could exchange ads. You could joint venture.

This ad may pull tons of quality traffic. You see, it is important to continue to promote, promote, promote…

Proper research and execution can make all the difference in the world. In fact, you could even outsource this research. You could pay someone to go find springboard sites for you.

Online Secrets: Mega Joint Ventures - Part 1

We all know how important Joint Ventures are for our businesses right? I used to think that in order to have a joint venture I need to have a Super Product and I need to really know a Super Marketer.

I felt I had to have stats, conversion ratios, big time testimonials, blah blah blah…

I figured nobody will even consider JVing with me until I am already successful selling something. Hogwash!

Gurus will tell you that you need stats, conversion ratios, an Alexa rating, bells and whistles, a fat checking account, a new Lexus, etc.

Not true.

Yes, all that is great and helps entice another marketer to partner up with you, but it’s not a necessity. I can see guru’s mouths dropping right now if they are reading this.

I don’t care.

Here’s the truth. They do not want to partner up with ‘just’ anybody. They want something good, something new and something with a spin or marketing angle on it that will fit their list.

Also, they do not want to be the guinea pig. So, don’t make them the first JV.

Ok, let’s say you are going to try and ignite a JV so that you can send to lists. You set a goal to reach 20,000 subscribers. You need to JV right?

Well, instead of finding that one “Fat Cat” who has a huge list, why not find several small kittens that have smaller lists?

For example, instead of one marketer who has a 20,000 list – find 10 who have a 2,000 subscriber list! Or, find 5 who have a 4,000 list.

Poof! You’re rolling in the money…

Of course, you need a quality product with a USP (unique selling proposition). But, these people with lists (1,000, 2,000 or 5,000+) need something to send to their lists.

Provide it! They are as eager to send to their list as you are. They will be making money too.

Important: their list is their leverage. It’s their asset. It’s their gold! Respect their list and get them involved in the process.

Their largest fear is that they will ruin their list by sending out a piece of junk or some garbage. They fear they’ll wake up and ½ the list opted out and there are attacks made on them in forums.

Relieve their fears…

Niche Marketing: Outsourcing

I highly recommend you do some outsourcing. I use http://www.scriptlance.com/ for most of my outsourcing because I can post cheap projects for under $100 each.

For example, I did not feel like uploading or installing a new script to my site and posted it there. I got it done for about $10. It may be no big deal for you to install that stuff, but I’d rather spend my time marketing…

I outsource a ton of stuff because my time is more valuable than money. As your business grows and you make more and more money, look forward to experimenting with outsourcing.

You could outsource a script or software to be written for you. Fill needs and wants by using the expertise of other people. Remember, you are into making money and marketing. Many others are not.

You can even outsource researching keywords for you. Let your imagination run wild. And, if you ever catching yourself grinding away on some particular task, think of posting it on a site like scriptlance.com

Online Secrets: Building Relationships - Part 2

It’s like a snowball effect. You get to know a few people and it spreads. If you can get to know one successful marketer, that person can introduce you to many – many others.

Then, you can say or write things like, “my friend and successful marketer so-and-so…”

It’s leverage and it’s networking. It is growing your brand. It is making more money through other people, like the millionaire said at the beginning of this program…

Post on other marketer’s BLOGS. Send them emails telling them how much you learned or enjoy their products. Follow them (don’t stalk them). :)

Send people private messages through forums. Interact as often as possible with other people. Get people into a yahoo messenger or MSN messenger friend list. And, strike up conversations with them.

As you get to know others, brainstorm ideas and offer to help them in different ways. Be likeable.

I’d say that IM seminars are good to go to merely because of the opportunity to get to know others. Yes, you can learn some great stuff from the speakers and all. But, getting to know the speakers – or better yet the other attendees can be powerful.

Initiate JV’s. Partner up with others. Don’t be greedy and think you can do it all on your own. You need other people. Don’t fly solo. Think of it as you own your own business and you just partnered up with someone who can lift the business to new heights.

Niche Marketing: Researching Keywords

I use http://www.wordtracker.com/ for most of my research on keywords. I highly recommend you try them out.

I will also type in my keywords on http://www.msn.com/ in order to see what type of competition is out there. It shows how many other websites are available with each keyword. If it’s under one million, then I think it’s a good keyword to continue researching.

I like this free site to use called http://www.nichebot.com/ it can provide some good information. I also use http://goodkeywords.com/ to check misspelled words and broaden my research.

I always go to http://www.overture.com/ and search keywords with their inventory tool. It shows how many people searched that particular keyword in the last month. You can also see how much people are paying for specific keywords using their bid tool.

Online Secrets: Building Relationships - Part 1

How important do you think it is to build quality relationships with others in your industry? I’d say it’s EXTREMELY IMPORTANT!

We will be getting into Joint Ventures in a moment. However, this is about “building relationships”. I find it crucial.

When I started actively trying to build relationships with other “like minded” marketers, my online success skyrocketed. I can look back now and actually see real proof of how my business was before I started building relationships and how it was once I started building relationships…

I can literally date back to a specific time and document where my business took off. It was once I started getting to know others.

Then, I went to an IM seminar. Oh, I actively met others and tried my best to get to know them. I exchanged business cards, gave them quality insight and techniques.

I delivered as best I could…

Now, I get opportunities all the time. Someone will call me up or email me saying that so-and-so referred them to me. I don’t know how many times I’ve heard, so-and-so said you’re pretty good at copywriting or mentoring, etc.

When I first arrived at the seminar, I went to register. The lady asked me for my name. When I gave it to her, she said, oh yeah, I know your name from the Warrior Forums. So-and-so did a JV with you.

I highly recommend you take this to heart. Building relationships could be the single most important thing you can do to grow your business…

Taking action is the most important, and I’d say building relationships is second… in my opinion.

Listen, you are about to learn about Joint Ventures. People who have large lists or can partner up with you can make a monumental difference.

Niche Marketing: Search Engine Optimization

One technique I use to get my site crawled quickly by the search engines is to post an ad on craigslist.com and other high ranking websites.

Your home page on your site should be where you focus on for search engine strategies. The home page caters more to the indexing or crawling of the search engines…

On your home page, you want to provide links to information within your site or the other pages. You also want to include keywords on your front page. It should load fast and not be boggled down with tons of graphics and files.

Also, include a site map. The site map will help indexing your site by search engines.
You can place keywords in your domain name as well. It is advised for you to use dashes instead of underscores.

I also use a site called http://www.linkmetro.com/ to gain back-links. This is a nice site for taking advantage of such a strategy.

I also believe that it is good to post messages on forums and include your link in the signatures. These are back-links as well. Posting articles can get your links spread around the Internet.

Creating a blog also increases your search engine crawls.

Over time, you will be crawled over and over again and eventually you’ll start receiving traffic from places you have no idea where it came from.