Online Secrets: Sneaky & Sly Copywriting - Part 2

It’s SALES & MARKETING. You are trying to sell something and it should be written in a conversational tone. I know of people who actually record themselves first and then write it.

That way it writes in a conversational tone. Act like you are writing to a friend, family member or significant other. Know what I mean?

You see, I believe another good phrase is “you see”. It’s a good way to start a sentence and flow onto the next one.

What’s most important is that you pay attention to how I’m actually writing right now. Perhaps, re-read this section again so you can see for yourself what I’m doing right now…

Another technique is to use the three dots after a sentence like this…

You see those three dots (…)?

It helps the reader move on to the next sentence. I often try to use the three dots after every other paragraph or so.

So, you can use the three dots on one paragraph, and then use the catchy flow phrases on the next paragraph, then the three dots again on the following paragraph…

Also, use the quick two to five word sentences on a line to itself. These three techniques help the reader flow onto the next sentence. Each flows into the next one and the reader has no idea what’s going on.

Know what I mean?

Here’s an example:

This is the paragraph in your sales copy that will end with the three dots. Those three dots will flow the reader onto this next sentence…

By the way, the three dots actually have a name. The three dots are called something. I just don’t remember and don’t feel like Googling it.

That’s lazy huh?

Ok, that’s the example above. The highlighted portions are the techniques. Each technique works. Get used to using them.