Ok, moving on… Another technique you can use is straight out of sales 101. Use little questions throughout your copy. Use simple questions like these:
Isn’t it
Wouldn’t it
Right?
Don’t you agree?
You probably feel the same way, right?
Shouldn’t it?
Doesn’t it?
You get the picture, right? What this does is it gets the reader subconsciously saying “yes” throughout the copy.
If the reader is saying “yes” to themselves throughout the copy and agreeing with you, then it will be much easier to close them at the end – and make a sale.
This is powerful stuff you are learning here. Copywriters would probably shoot me in the head if they found out I’m teaching you these techniques.
Heck, I like using the word “heck” a lot too…
The seven deadly sins are also used in sales copy. Writers try to appeal to these emotions. Here they are:
· Envy
· Sloth
· Gluttony
· Wrath
· Pride
· Lust
· Greed
Yep. It’s true. You can use these emotions to light a fire under your readers’ butts. :)
Is that controversial?? You bet it is. I’m not holding back remember?
Isn’t it
Wouldn’t it
Right?
Don’t you agree?
You probably feel the same way, right?
Shouldn’t it?
Doesn’t it?
You get the picture, right? What this does is it gets the reader subconsciously saying “yes” throughout the copy.
If the reader is saying “yes” to themselves throughout the copy and agreeing with you, then it will be much easier to close them at the end – and make a sale.
This is powerful stuff you are learning here. Copywriters would probably shoot me in the head if they found out I’m teaching you these techniques.
Heck, I like using the word “heck” a lot too…
The seven deadly sins are also used in sales copy. Writers try to appeal to these emotions. Here they are:
· Envy
· Sloth
· Gluttony
· Wrath
· Pride
· Lust
· Greed
Yep. It’s true. You can use these emotions to light a fire under your readers’ butts. :)
Is that controversial?? You bet it is. I’m not holding back remember?
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