Niche Marketing: Creating Your Own Niche Products

After I’ve found a niche, I go to scriptlance.com and post a project. I may post a project for a 20 page report to be written. This may cost me $100 or less. Once the book is finished, I’ve got my product. It’s that easy.

Here are the magic ingredients:

1. Find a niche that is in a hungry marketplace where people spend money for your type of product already. Make sure you can compete in the niche.
2. Find affiliate programs that match up with your niche product.
3. Create your own product by writing it yourself or by outsourcing it on scriptlance.com or similar bid sites.
4. Create a dynamic sales page for the product.
5. Promote, promote, promote and just keep on promoting it.
6. Build a list
7. See number 5 above
8. Do it again with another niche

That’s the magic formula. The key is number 5. Many people fall short there. Don’t stop promoting it. That’s where the money is. The more targeted traffic you get, the more money you will make (period).

Number 6 is very – very important. By building a large list of a targeted market niche, you can promote over and over. Imagine having a list of 10,000 dog lovers. You can promote a different product to them two or three times a week forever.

“The Most Important Thing To Do Is Keep Promoting Your Site Over and Over Until You Are Making Serious Money And Are Plastered All Over The Internet!”

How could you fail? If you have a decent product that reaches a hungry market niche and you promote it non-stop everyday, you are sure to make serious money online.

Online Secrets: Sneaky & Sly Copywriting - Part 1

Copywriting is crucial. If you are going to write your own copy then here are some techniques and advice to follow.

The main objective in your copy is what? Aside from make sales and convert, it is to get the visitor to read it!

It should be formatted in a nice flowing manner. I recommend lots of white space and two sentence paragraphs – instead of those long jumbled together paragraphs that subconsciously frustrate the reader and cause them to leave your website. A good example would be this paragraph you are reading right now. J

It’s much better to have small paragraphs with two or three sentences at most. A good example is this one you are reading now.

You want your readers to flow from one sentence to the next one. Your very first sentence hands the baton off to the next sentence and so on. There are key words or phrases you can use to achieve this.

For example, a good way to start a sentence is “For example”. By the way, another good way to keep the reader reading is to use the phrase “by the way”.

Catching on?

See how I wrote a two word sentence just now? That stuff works. You do not want to write like your English teacher taught you. This is different.

Niche Marketing: Affiliate Niche Products

Affiliate Niche Products are everywhere. You can sign up for free at clickbank.com and find all sorts of niche products. You can use this handy tool to search clickbank.com:

http://www.goinfoproduct.com/

Let’s say you are looking to start a site that sells a product on dog training. Simply type “dog training” into the search on that site and find affiliate programs on dog training or whatever you are looking for.

Also, use Google.com Simply type in affiliate program: “keyword”. Search to find if there are any affiliate programs in your desired niche.

If there are, then sign up for their newsletter and maybe even purchase their product. How is their sales page? Can you create a better one? How is their product? Can you create a better one?

You can also promote their products. I recommend you set up your own site with an auto-responder. Capture leads and subscribers to your list.

For example, let’s say you are going to go after the “dog” niche. Grab a domain name and get it hosted. Write a nice sales copy where you offer to give away some valuable information for free.

Then have the visitors fill out your auto-responder form in order to receive the free information. Your auto-responder is to be fully automated. Your first email to them will provide a free report or article on “dog health” as an example. Your next email should pitch an affiliate program you are representing. You may be representing a “dog training” affiliate program.

Since you have subscribers who are interested in “Dogs”, then you can search to find other “pet” or “dog” affiliate programs and pitch those to your list as well. You may also decide to create your own product and sell it to your list.

By using this technique, you grow your list along with making money selling affiliate products. You may then decide to cross sell your list. If people are interested in dog training, they may also be interested in other pets, such as fish, aquariums, birds, etc.

The “dog” business is a multi-billion dollar industry, so you should have no problems providing your list with valuable information and products or services.

You may decide to install forums on your site as well. Forums help with traffic and search rankings. Start small and grow your forums over time. You may use Google Adsense to further monetize your business.

One more technique you can use is up-selling your customers with affiliate programs. Let’s say you create an ebook on “dog health”. Once a customer buys your product, you can offer them a “dog training” product (which is an affiliate link). You just increased your profit from that one customer by providing a simple link to a product you fully recommend.

Some will buy the affiliate product and some will not. However, it’s increased profit.

I also use affiliate programs as a way to create my own products. If I have an affiliate program that is profiting well for me, I may look to have an ebook written that is in the same niche. For example, I can easily post a project on scriptlance.com for a writer to provide me an ebook on “dog training”. Once that book is finished, I own it forever.

I can sell that ebook on ebay.com or where ever I chose for years to come. I already know that the affiliate program worked for me, so my own product should work as well. In fact, if I’m promoting an affiliate product that sells for $47 and my commission is $27, then I can create my own product and make the full $47 instead of the $27 I was making.

Online Secrets: Presentation - Part 5

I’ll get more into copywriting in just a second. I just want you to fully understand just how HUGE “presentation” is. Present yourself as an expert.

Some people just start out as if they are already successful and I recommend it. In other words, “fake it until you make it”.

Yes, that’s controversial. It’s quite controversial and that statement would be ripped apart by many publicly.

I’m quite sure of it. However, it’s true in my opinion. And people who understand how important “presentation” is, understand fully that the phrase “fake it until you make it” applies effectively.

I’m not saying that you should not tell the truth either. I’m saying present yourself as if you are already what you want to become.

Here’s why it’s so important. P.T. Barnum was a tremendous marketer. He dazzled crowds of people and raised much controversy with his tactics and exhibits.

He was a master marketer. Once, he had an exhibit in some small town auditorium. The problem was nobody showed up. So, he sent a guy out into the street and made him walk down the street and back into the auditorium.

The man did this over and over. He kept walking out and walking back in. So, other pedestrians saw this and wondered what he was doing. After a while, a couple people followed the man into the auditorium – and did not come back out.

The man kept walking back and forth, in and out. And, more people followed him in. People began wondering why the others who were following him into the auditorium were staying inside.

After a while, Mr. Barnum had a nice sized crowd paying to enter each exhibit. Nice huh? That’s powerful if you think about it.

People flock towards curiosity and controversy. If you can make your product somewhat controversial, it could generate many sales.

What does this P.T. Barnum story have to do with “fake it until you make it”? Well, people follow other people. If people feel you are a success, they’ll follow – and others will follow the followers.

Yes, it’s to be debated and I’m sure some will find this unfitting, but I don’t care. I’m writing my opinions and not holding back. Fair?

The way your present yourself, your products and your marketing will have a deep impact on your results. I fully recommend you study this.

The more you understand “presentation” and copywriting, the more successful you shall be…

Let’s get into copywriting some more…

Niche Marketing: Non-Money Making Products

Because so much competition is involved with money making products, it may become easier to dominate specific keywords within a non-money making niche.

If you are into Internet Marketing, then there is the opportunity to take what you’ve learned and use it towards non-money making niches…

For example, let’s say you select a product on remote control model boats. It is possible that other competing sites do not know as much as you do about marketing on the Internet. Or, have the passion for marketing.

They may not know that they can submit articles to many, many free directories and gain links and traffic. Or, perhaps they are not into the latest techniques to drive traffic through PPC. And yet, they may have no knowledge whatsoever of the abundance of Internet Marketing tools that exist, or that adding audio increases conversion, and so on…

I believe this is where many marketers fall short. They focus and focus on IM products and never really put solid effort into growing niche products. It just does not spark their fires.

Once they start seeing results and money being made, then they may dive right in and start creating multiple niche products.

I believe it’s important to keep in mind that niche products that feed a hungry market can be created very easily. Many marketers put in many hours and lots of money trying to gain an edge and make thousands from something they truly are obsessed about – making money.

Find a market with customers who are as obsessed about their needs and wants as you may be about making money online.

Online Secrets: Presentation - Part 4

They orchestrated their speeches and choreographed them with psychology and practice. Just like a professionally written sales letter…

With writing sales copy, many top copywriters include such psychology as appealing to the seven deadly sins, like greed, lust and envy.

There is a lot going on behind the scenes. Imagine you are watching a live broadcast on television of some event, like a football game. All you see is the game, an occasional shot of the fans in the stands and you hear the commentators’ voices.

However, there is a multitude of stuff going on you do not see. There are tons of cameras, people in the trucks working the computers, commercials, technical stuff, etc.

It’s like a puppet master. All you see is the puppets and maybe the tiny strings.

Presentation is so huge in marketing. Your sales copy has to appeal to emotions and create urgency. If I’m looking for a product to help with my high blood pressure, and I click on a website, it better sell me “big-time” that they have something nobody else has (including my doctor).

I believe that if you want to know the secret to success online, it’s called copywriting. If you are not good at copywriting, I recommend 200% that you read up and learn all you can on it.

You can pay others to write it for you if this is a weakness. It should be your most expensive cost, in my opinion.

Here are a couple BLOGS I read on copywriting:

http://www.successdoctor.com
This one is Michel Fortin’s copywriting Blog

http://world-copywriting-institute.typepad.com/world_copywriting_blog/
This one is David Garfinkel’s BLOG

Both great copywriters and offer great discussions on their BLOGS. Plus Michel Fortin’s Blog has a list of other copywriters at the time I’m writing this.

Niche Marketing: Hobbies & Particular Interest

People are into all sorts of things. Some are completely off the wall and yet others are very common among many people.

Here are some examples of hobbies and special interests:

Bass Fishing
Military products
Sewing dresses
Making Beads
Growing fruit and vegetables
Barbeque cooking
Boating
Snowboarding
Catering
Model trains and airplanes
Remote control cars and boats
Surfing
Astronomy
Stained Glass
Baseball cards
Really small novelty books
Natural foods
Aliens
Psychic Mediums
Beer mugs
Making coffee tables
Antique cars
Writing screenplays

The list is unlimited. One thing to keep in mind with this category of products is that there may not be an incredible amount of “need”. This falls under the “wants” category. However, if someone is really into a hobby or special interest, they may buy multiple products over and over again.

For example, someone may buy numerous products on astrology over and over again each year. Therefore, there may be numerous opportunities to cross over into other areas of special interest.

For example, someone who is into Astrology may also be interested in psychic stuff, aliens and mystical type information. Sell them something in the backend as an up-sell. If someone is into Astronomy and they “click to buy” your product, up-sell them on an affiliate program that targets Psychic stuff or Mystical stuff.

Also, many of us will buy something we “want” quicker than something we “need”. I may spend $50 easily on dinner yet hesitate to spend that much towards something I need.

Make sure you get as many of your customers on your auto-responder because you will want to sell them “cross” stuff over and over.

Online Secrets: Presentation - Part 3

Ok, I’m not ripping on gurus at all. Alright, maybe just a little… There were a few of the speakers who were approachable and even came up and joined in on conversations on their own.

One of the speakers at this particular seminar was Craig Perrine. He had very good things to say. I approached him first and he respected that. I had a couple of nice conversations with him. In fact, he pulled up a chair and had lunch with me and another attendee.

Craig is big on list building. He had very good tips and techniques on doing just that. We will get into that more later on in this publication.

Craig had a way of building trust with the attendees. Therefore he stood out in my mind. He presented himself as an expert (he is) and he spoke in a way that represented how successful he has become.

All the speakers started out by telling a little about themselves. You know, the proverbial “I was just like you once and now I’m a super hero” type discussion.

It built a bond with the audience. And, of course they had to slightly flash proof of their success, “screen-captures of income, etc.”

Through the presentations, the speakers would then go onto giving us a few nuggets of information and then close with their sales pitch on persuading us to buy their thousand dollar products.

Why was each speaker’s presentation similar in format, structure and delivery to each other? I thought they all read the same “how to be a seminar guru” ebook or something…

It’s all about presentation.

Niche Marketing: ''How To'' Products

There are an unlimited amount of opportunities with “how to products”. Just place the words, “How to” in front of just about anything and you’ve got yourself a product. Here are many examples to get your “brain” wheels spinning:

How to add on an extra room to your house
How to build your own fence
How to pay off the IRS
How to grow the perfect lush lawn
How to advertise
How to write the perfect yellow page ad
How to start a restaurant
How to start a Chinese restaurant when you are not Chinese
How to stop your cat from urinating on your carpet
How to build your own house for less than you think
How to buy a car for a penny
How to dream big
How to catch a thief
How to win at craps
How to win at everything
How to drive relaxed
How to lose weight while you work at the computer
How to massage your wife
How to get your wife to cook more
How to train your bird to talk
How to create your own stationary
How to make soap
How to travel and rent condos for 60% less than normal rates
How to negotiate
How to be a perfect dad
How to get your boss raving about you
How to plan your 25 year anniversary gathering
How to use Photoshop to create websites
How to speed read
How to win a child custody battle
How not to get a divorce
How to manage your time better
How to get the most out of your new BMW
How to get out of your lease
How to get your deposit back from a greedy landlord
How to maintain your salt water aquarium
How to increase your batting average 50 points overnight
How to hire a lawyer
How to write a book
How to market on message boards
How to get your teenage daughter to stop talking back
How to grow old – you old goat
How to get any job you interview for
How to lose weight eating cereal
How to sing like a rock star
How to kick my caffeine addiction
How to stop my teeth from grinding when I sleep
How to be more romantic
How to pop the question