Monday, January 29, 2007

Online Secrets: A Millionaire - Part 3

I believe that these lessons can separate the “haves” from the “have-nots”.

As I ventured online and into Internet Marketing, other people became severely important to me. I realized that my success online could be tied to how well I build relationships.

Once again, I learned I can make money and do just fine all on my own. But getting other people to work for me is far more advantageous.

So, I began outsourcing work to others. I began building relationships with like minded people. My learning curve skyrocketed and my results grew faster.

Here again, with Internet marketing, it’s important to keep the old man’s lessons in mind. Recruiting affiliates, JV with others, growing key relationships, and so on all contribute to higher success.

Also, your belief in yourself is directly connected to the action you take. If you really, really believe in yourself and have a high level of confidence, you are more apt to take the initiative or specific action.

The old man did indeed have some valuable lessons to teach even after a few beers. :)

Friday, January 26, 2007

Niche Marketing: Relationship Products

I have mentioned this industry already. It is true that relationship products tend to sell pretty well online. People are always looking for information on how to better their love life or relationship struggles.

This industry is wide and can be narrowed down further and further. Find some forums where relationships are discussed and you are bound to find some ideas on products.

People have abusive relationships, boring relationships, jealousy, anger, bad habits, money problems, communication problems, and so on.

Appealing to these serious emotions with an informational product can be a winner in marketing. There will always be a market for relationship products.

Monday, January 22, 2007

Online Secrets: A Millionaire - Part 2

Then, I decided to run some ads in the paper and pay people a small commission. I was shocked by how many people I got to come on board with me on a full commission basis.

It did not take long for me to realize that I was making more money off several of my employee’s sales… than my own. I figured out quick that 10 people could out sell me.

That’s what the old millionaire meant huh? Well, there’s more to it!

Later on, I talked with my salespeople and asked them why they were willing to come on board for full commission and work for some “20something” year old. They said it was because I was passionate and they wanted to be a part of what I was doing.

I ended up getting out of that business and starting a new one. I started an advertising & marketing company. It is what I majored in and always wanted to pursue marketing.

I started this company the same way and quickly hired full commission people. This company grew fast. It grew too fast. I was reaching several hundred thousands of dollars per year.

Then, I hit a financial crisis. I needed money to keep up and grow properly. I needed investors. I was a bit intimidated going after investors though. I mean, these people are already rich and successful right?

I ended up getting investors and realized once again, that this is another example of other people working for me.

It was also another example of people expressing that they were interested in me because of my passion.

My point about having passion is that people are attracted to those who are confident… and have the passion or conviction to do the uncommon.

Fortune really does favor the bold. And, if you can pursue something you want with passion and confidence, the world moves out of the way for you.

That old man, the millionaire, really had some good lessons and those lessons have become true in many different ways. He said that I had to believe in myself. Nobody else would do it for me. It was up to me to believe in myself and take action.
To be continued...

Friday, January 19, 2007

Niche Marketing: Making Money Products

These products are incredibly competitive. It’s almost too competitive and many online making gurus will preach don’t sell them. They want you to stay away from them and find a niche in some other industry.

This may be true… and especially for newbies. New people to the Internet Marketing scene, who have not learned all the true techniques or paid their dues, may find it incredibly difficult to generate great results within this “money making” industry.

They may not have the money to compete. They may not have the tenacity to stick to it for the long haul or be able to handle the frustration that comes with building a reputation or even traffic.

They could sell some products… but maybe not enough to really make a big difference in their financial status. You see, it takes a while to build a reputation and consistently be able to sell products on “making money”. It can be done. I merely feel that one must have the patience and deep desire to stick it out.

I venture onto Internet Marketing forums all across the web. Everywhere I go, I see people frustrated, ready to call it quits, and desperate for guru mentors to show them what they are missing on their pathway to riches.
Each one of these struggling marketers is trying to “make it” selling an Internet Marketing product and it’s usually spelled out right there in their forum signatures.

Perhaps, if they put the same amount of effort into selling a niche informational product as they do these Internet Marketing products, they’d have a different tune…

They are hanging out in marketing forums when they could be hanging out in “child custody or divorce forums” as an example.

If one must sell a marketing product or money making product, I recommend they invest much of their time actively building relationships with other marketers who have a reputation.

That can be done on various Internet Marketing and Money Making Forums.

Creating joint ventures could be what they need in order to break into the scene and build the necessary reputation it takes to succeed selling money making products.

If you are going to sell a marketing product, I recommend you do your due diligence on learning everything you can about orchestrating joint ventures. The leverage joint ventures provide could be” just what the guru ordered” in succeeding with marketing products.

One last twist is that “money making” products do reach a hungry market who is somewhat obsessed with breaking through to financial freedom. If you are able to reach enough people, money making products meet all the requirements of a hungry market that spends money over and over again.

Monday, January 15, 2007

Online Secrets: A Millionaire - Part 1

I met a millionaire many years ago. I was very young at the time. I was very ambitious and wanted everything the world had to offer.

He had a summer fishing house in the same neighborhood I lived. For most of my years living there, I never saw anyone at his house.

It was a big house right on the bay. It had tennis courts, a boat house, beautiful landscaping, a swimming pool and one of those long wrap around driveways.

When I finally saw someone there, I took the opportunity to walk over and introduce myself. The old man was wearing a large fishing hat and had a beer in his hand.

I told him that I wanted to have a house like his one day. In an abrupt manner, he said, “you can do it”! I was a little taken back at first and thought perhaps he had been drinking too much beer.

He asked me how I planned on getting a house like his. I did not have a real answer of course. However I did respond by telling him that I did not know right at the moment how I would have a house like his but that I would in deed have one some day in the future.

He said, well if you want a big house like this one day, and you want to be rich, keep this in mind: it takes other people.

He went on to explain what he meant and added that no matter what, I would make as much money equal to how high I believed in myself.

The more I believed in myself, the more money I would make. The more people I had working for me, the more money I would make.

Those were his lessons to me. I always kept his lessons in mind. I thought I fully understood what he expressed.

As I got older, I started my own small business selling a telecommunication service. I was a good salesperson. I could not really afford to hire anyone else, so I was sort of a one man show. I had created an independent job per say.
To be continued...

Friday, January 12, 2007

Niche Marketing: Types Of Products

When looking at the types of products to market, these categories in this section tend to be winners. If you can create a product in the vicinity of these topics, you stand a good chance to sell some stuff.

Keep in mind though:

  • Emotions (you want to find stuff people are emotional about)
  • Hungry Marketplaces
  • People spend money for these niches
  • Dig down to dig up (explained earlier)
  • Diversify

Tuesday, January 9, 2007

Online Secrets: Introduction

You will find, in this blog, a wealth of information and real strategies you can use right away to start the snow ball rolling for you. What it takes on your part is action!

If you read through this entire blog and find the strategies as valuable as I find them, then all that is needed is “action” on your part.

To get the ball rolling for you, you must take deliberate action and utilize the lessons explained herein. Of course, there are no guarantees. There can not ever be. It takes action & dedication to make money online. We all know that.

Do not let anyone ever tell you that it does not require “action”. It does. Yes, of course, you may throw something up online and make a few bucks. But for the “long-term” constant flow of income, you usually have to pay the price – steady action.

If I do my job right, you’ll have a firm foundation on how to think, act and generate results. So much of what I have to say in this blog hits on the heart of the matter in my opinion, and that is… you have to be fully ready and willing to take proper action.

There are reasons people do not take action. There are reasons why people fail to succeed. We want to identify these reasons and really get you going in the proper directions.

Once you have fully gone through this blog, I should hope that you are ready to initiate at least one of the strategies. If you are already into one of the strategies explained herein, then hopefully what I have to express to you is lessons that separate you from the average - to really get your business hitting on all cylinders.

Please take just a moment to realize that the essence of this blog is not designed to be scanned or read fast. Many of the real lessons are mixed within each post. I recommend you take your time and read through this carefully – if not several times. I am sure you will enjoy this blog and thank you so much for your trust in me.

Elvis Chernigoj

Saturday, January 6, 2007

Niche Marketing: Humans Are Still The Same

People purchased money making opportunities 100 years ago and still do today. This has not changed. Humans are still pretty much the same.

We still have the same basic & deep; desire, wants, needs, problems, etc. The only thing that has changed is fads, technology and information, pretty much.

People had problems with relationships 200 years ago. People had obsessions with hobbies 200 years ago. People had problems that just had to be solved decades and decades ago. It remains the same basic “needs” and “wants”.

The reason for this is… humans are emotional. We all have emotions. These emotions create desires. We all want and need things. Many people buy based on having a particular emotion.

This is why people just have to go shopping. They have that emotion that sparks them to go spend some money. In fact, sometimes that emotion is depression, anxiety and anger.

People buy when experiencing different emotions. Perhaps you feel so great you want to celebrate. Or, perhaps you feel lousy and want to do something that makes you feel better.

The sales copy used on websites usually capitalizes on emotions. The words on the sales letter entice people to buy… by creating and capitalizing on emotions such as haste, greed, laziness, vanity, dreams, quick, fear, curiosity, anxiety, and on and on.

What’s to be aware of here is that your product, that meets a hungry market, usually meets human emotion as well. In other words, your marketplace may buy your product because they are sick and tired of their boss and this makes them angry. Or, they are in super pain from a slipped disk in their back. They need answers and they want those answers now!

The ability to cater to human emotions is what can make someone a great marketer. If someone has a knack for reading between the lines and finding the right words that appeal to human emotions, results are sure to follow.

This is why sales copy and “presentation” can lead to many sales regardless of how great the product really is. Being a good salesperson and knowing what to say and how to say it (or write it) can produce superior results.

Later in this blog, I'll give you some ideas on creating fantastic sales pages. We will get into it more.

For now, just understand that human emotions are very important. Appeal to those emotions. Find that hungry marketplace that is practically obsessed and then appeal to that hunger by using words.

Tuesday, January 2, 2007

Niche Marketing: Be Where The Money Is

The next thing you need to realize is that billions of dollars are spent on several types of industries or marketplaces. Billions are spent on diet products, money making opportunities, cosmetics, mental problems, health, golf, sports, advertising, relationship products, and much more.

What you want to do is get in the way. You want to put your business in the path of the tidal wave of money which is already being spent in these marketplaces!

Key is: Money already being spent in these marketplaces.

What you can do is narrow your niche down finer and finer. For example, instead of creating a product on “relationships”, you might look to provide a product on “How to read body language to pull more dates”.

By drilling down on your niche, you will be able to drill up later on. By digging down and attacking the niche “body language” you are actually building a business in the much larger “relationships” niche.

You can then expand into other broad niches, like “sales”, “poker”, and so on.

So, your niche “body language” has multiple arenas and avenues it can diversify in. All in all, you are building a business. You are building a huge list and working smart.

Putting your product in the general vicinity of the tidal wave increases your chances of success!

Once you are operating and in the tidal wave vicinity, beat your competition! Out “keyword” them on Google Adwords... Out “article” them by submitting articles… Out PROMOTE them!!

Have a better sales letter. Have a better product. Use everything you’ve learned concerning Internet Marketing to dominate the niche. Use joint ventures, get testimonials, use audio, video, and use everything you can to “win”.

Get more back links than they have. Just never stop promoting your niche site and products.

Be viral.

If you promote the heck out of your site/product and are in the vicinity of the tidal wave of money already being spent online… You’re likely to succeed.