Copywriting is crucial. If you are going to write your own copy then here are some techniques and advice to follow.
The main objective in your copy is what? Aside from make sales and convert, it is to get the visitor to read it!
It should be formatted in a nice flowing manner. I recommend lots of white space and two sentence paragraphs – instead of those long jumbled together paragraphs that subconsciously frustrate the reader and cause them to leave your website. A good example would be this paragraph you are reading right now. J
It’s much better to have small paragraphs with two or three sentences at most. A good example is this one you are reading now.
You want your readers to flow from one sentence to the next one. Your very first sentence hands the baton off to the next sentence and so on. There are key words or phrases you can use to achieve this.
For example, a good way to start a sentence is “For example”. By the way, another good way to keep the reader reading is to use the phrase “by the way”.
Catching on?
See how I wrote a two word sentence just now? That stuff works. You do not want to write like your English teacher taught you. This is different.
The main objective in your copy is what? Aside from make sales and convert, it is to get the visitor to read it!
It should be formatted in a nice flowing manner. I recommend lots of white space and two sentence paragraphs – instead of those long jumbled together paragraphs that subconsciously frustrate the reader and cause them to leave your website. A good example would be this paragraph you are reading right now. J
It’s much better to have small paragraphs with two or three sentences at most. A good example is this one you are reading now.
You want your readers to flow from one sentence to the next one. Your very first sentence hands the baton off to the next sentence and so on. There are key words or phrases you can use to achieve this.
For example, a good way to start a sentence is “For example”. By the way, another good way to keep the reader reading is to use the phrase “by the way”.
Catching on?
See how I wrote a two word sentence just now? That stuff works. You do not want to write like your English teacher taught you. This is different.
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