Friday, March 16, 2007

Niche Marketing: Non-Money Making Products

Because so much competition is involved with money making products, it may become easier to dominate specific keywords within a non-money making niche.

If you are into Internet Marketing, then there is the opportunity to take what you’ve learned and use it towards non-money making niches…

For example, let’s say you select a product on remote control model boats. It is possible that other competing sites do not know as much as you do about marketing on the Internet. Or, have the passion for marketing.

They may not know that they can submit articles to many, many free directories and gain links and traffic. Or, perhaps they are not into the latest techniques to drive traffic through PPC. And yet, they may have no knowledge whatsoever of the abundance of Internet Marketing tools that exist, or that adding audio increases conversion, and so on…

I believe this is where many marketers fall short. They focus and focus on IM products and never really put solid effort into growing niche products. It just does not spark their fires.

Once they start seeing results and money being made, then they may dive right in and start creating multiple niche products.

I believe it’s important to keep in mind that niche products that feed a hungry market can be created very easily. Many marketers put in many hours and lots of money trying to gain an edge and make thousands from something they truly are obsessed about – making money.

Find a market with customers who are as obsessed about their needs and wants as you may be about making money online.

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