Niche Marketing: Hobbies & Particular Interest

People are into all sorts of things. Some are completely off the wall and yet others are very common among many people.

Here are some examples of hobbies and special interests:

Bass Fishing
Military products
Sewing dresses
Making Beads
Growing fruit and vegetables
Barbeque cooking
Boating
Snowboarding
Catering
Model trains and airplanes
Remote control cars and boats
Surfing
Astronomy
Stained Glass
Baseball cards
Really small novelty books
Natural foods
Aliens
Psychic Mediums
Beer mugs
Making coffee tables
Antique cars
Writing screenplays

The list is unlimited. One thing to keep in mind with this category of products is that there may not be an incredible amount of “need”. This falls under the “wants” category. However, if someone is really into a hobby or special interest, they may buy multiple products over and over again.

For example, someone may buy numerous products on astrology over and over again each year. Therefore, there may be numerous opportunities to cross over into other areas of special interest.

For example, someone who is into Astrology may also be interested in psychic stuff, aliens and mystical type information. Sell them something in the backend as an up-sell. If someone is into Astronomy and they “click to buy” your product, up-sell them on an affiliate program that targets Psychic stuff or Mystical stuff.

Also, many of us will buy something we “want” quicker than something we “need”. I may spend $50 easily on dinner yet hesitate to spend that much towards something I need.

Make sure you get as many of your customers on your auto-responder because you will want to sell them “cross” stuff over and over.