People purchased money making opportunities 100 years ago and still do today. This has not changed. Humans are still pretty much the same.
We still have the same basic & deep; desire, wants, needs, problems, etc. The only thing that has changed is fads, technology and information, pretty much.
People had problems with relationships 200 years ago. People had obsessions with hobbies 200 years ago. People had problems that just had to be solved decades and decades ago. It remains the same basic “needs” and “wants”.
The reason for this is… humans are emotional. We all have emotions. These emotions create desires. We all want and need things. Many people buy based on having a particular emotion.
This is why people just have to go shopping. They have that emotion that sparks them to go spend some money. In fact, sometimes that emotion is depression, anxiety and anger.
People buy when experiencing different emotions. Perhaps you feel so great you want to celebrate. Or, perhaps you feel lousy and want to do something that makes you feel better.
The sales copy used on websites usually capitalizes on emotions. The words on the sales letter entice people to buy… by creating and capitalizing on emotions such as haste, greed, laziness, vanity, dreams, quick, fear, curiosity, anxiety, and on and on.
What’s to be aware of here is that your product, that meets a hungry market, usually meets human emotion as well. In other words, your marketplace may buy your product because they are sick and tired of their boss and this makes them angry. Or, they are in super pain from a slipped disk in their back. They need answers and they want those answers now!
The ability to cater to human emotions is what can make someone a great marketer. If someone has a knack for reading between the lines and finding the right words that appeal to human emotions, results are sure to follow.
This is why sales copy and “presentation” can lead to many sales regardless of how great the product really is. Being a good salesperson and knowing what to say and how to say it (or write it) can produce superior results.
Later in this blog, I'll give you some ideas on creating fantastic sales pages. We will get into it more.
For now, just understand that human emotions are very important. Appeal to those emotions. Find that hungry marketplace that is practically obsessed and then appeal to that hunger by using words.
We still have the same basic & deep; desire, wants, needs, problems, etc. The only thing that has changed is fads, technology and information, pretty much.
People had problems with relationships 200 years ago. People had obsessions with hobbies 200 years ago. People had problems that just had to be solved decades and decades ago. It remains the same basic “needs” and “wants”.
The reason for this is… humans are emotional. We all have emotions. These emotions create desires. We all want and need things. Many people buy based on having a particular emotion.
This is why people just have to go shopping. They have that emotion that sparks them to go spend some money. In fact, sometimes that emotion is depression, anxiety and anger.
People buy when experiencing different emotions. Perhaps you feel so great you want to celebrate. Or, perhaps you feel lousy and want to do something that makes you feel better.
The sales copy used on websites usually capitalizes on emotions. The words on the sales letter entice people to buy… by creating and capitalizing on emotions such as haste, greed, laziness, vanity, dreams, quick, fear, curiosity, anxiety, and on and on.
What’s to be aware of here is that your product, that meets a hungry market, usually meets human emotion as well. In other words, your marketplace may buy your product because they are sick and tired of their boss and this makes them angry. Or, they are in super pain from a slipped disk in their back. They need answers and they want those answers now!
The ability to cater to human emotions is what can make someone a great marketer. If someone has a knack for reading between the lines and finding the right words that appeal to human emotions, results are sure to follow.
This is why sales copy and “presentation” can lead to many sales regardless of how great the product really is. Being a good salesperson and knowing what to say and how to say it (or write it) can produce superior results.
Later in this blog, I'll give you some ideas on creating fantastic sales pages. We will get into it more.
For now, just understand that human emotions are very important. Appeal to those emotions. Find that hungry marketplace that is practically obsessed and then appeal to that hunger by using words.
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