We all know how important Joint Ventures are for our businesses right? I used to think that in order to have a joint venture I need to have a Super Product and I need to really know a Super Marketer.
I felt I had to have stats, conversion ratios, big time testimonials, blah blah blah…
I figured nobody will even consider JVing with me until I am already successful selling something. Hogwash!
Gurus will tell you that you need stats, conversion ratios, an Alexa rating, bells and whistles, a fat checking account, a new Lexus, etc.
Not true.
Yes, all that is great and helps entice another marketer to partner up with you, but it’s not a necessity. I can see guru’s mouths dropping right now if they are reading this.
I don’t care.
Here’s the truth. They do not want to partner up with ‘just’ anybody. They want something good, something new and something with a spin or marketing angle on it that will fit their list.
Also, they do not want to be the guinea pig. So, don’t make them the first JV.
Ok, let’s say you are going to try and ignite a JV so that you can send to lists. You set a goal to reach 20,000 subscribers. You need to JV right?
Well, instead of finding that one “Fat Cat” who has a huge list, why not find several small kittens that have smaller lists?
For example, instead of one marketer who has a 20,000 list – find 10 who have a 2,000 subscriber list! Or, find 5 who have a 4,000 list.
Poof! You’re rolling in the money…
Of course, you need a quality product with a USP (unique selling proposition). But, these people with lists (1,000, 2,000 or 5,000+) need something to send to their lists.
Provide it! They are as eager to send to their list as you are. They will be making money too.
Important: their list is their leverage. It’s their asset. It’s their gold! Respect their list and get them involved in the process.
Their largest fear is that they will ruin their list by sending out a piece of junk or some garbage. They fear they’ll wake up and ½ the list opted out and there are attacks made on them in forums.
Relieve their fears…
I felt I had to have stats, conversion ratios, big time testimonials, blah blah blah…
I figured nobody will even consider JVing with me until I am already successful selling something. Hogwash!
Gurus will tell you that you need stats, conversion ratios, an Alexa rating, bells and whistles, a fat checking account, a new Lexus, etc.
Not true.
Yes, all that is great and helps entice another marketer to partner up with you, but it’s not a necessity. I can see guru’s mouths dropping right now if they are reading this.
I don’t care.
Here’s the truth. They do not want to partner up with ‘just’ anybody. They want something good, something new and something with a spin or marketing angle on it that will fit their list.
Also, they do not want to be the guinea pig. So, don’t make them the first JV.
Ok, let’s say you are going to try and ignite a JV so that you can send to lists. You set a goal to reach 20,000 subscribers. You need to JV right?
Well, instead of finding that one “Fat Cat” who has a huge list, why not find several small kittens that have smaller lists?
For example, instead of one marketer who has a 20,000 list – find 10 who have a 2,000 subscriber list! Or, find 5 who have a 4,000 list.
Poof! You’re rolling in the money…
Of course, you need a quality product with a USP (unique selling proposition). But, these people with lists (1,000, 2,000 or 5,000+) need something to send to their lists.
Provide it! They are as eager to send to their list as you are. They will be making money too.
Important: their list is their leverage. It’s their asset. It’s their gold! Respect their list and get them involved in the process.
Their largest fear is that they will ruin their list by sending out a piece of junk or some garbage. They fear they’ll wake up and ½ the list opted out and there are attacks made on them in forums.
Relieve their fears…
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