I am pretty convinced that if you have a site that brings in $100 per month, it can bring in 10 to 20 times that if it is promoted right.
Before I get into the several different ways people can promote their businesses, I want you to understand the most important point.
Promoting is not an option. You must promote the heck out of your site. Remember when I wrote about follow through? Well, this is what I mean by it.
You have to continue to bring in prospects. I mean everyone knows who Coca Cola is. Do they even need to advertise or run promotions?
Yes, and they do. They spend millions on advertising and promoting and they’ve been in business for ever.
The same business basics that go for offline businesses go for online businesses as well. The problem is that many people think that Internet businesses go by a different set of rules.
This is not true. There are differences though. I mean, it’s hard to start an offline business for $100 or $200 right?
However, most business principles apply to online as well. Treat your business as if you invested 100k or 200k into it. If you put 100k into your niche website, you’d be sure and follow through and promote that site wouldn’t you?
Ok, let’s say you build a product and site on karate. You started a karate business is what you did.
Well, there are karate shops all over the place offline. They are in shopping plazas all over the world. So, you’re online business just happens to be online and not in a shopping plaza.
The shopping plaza is on a busy street where thousands of people see the signage. However, the karate shop does not stop there. They run ads in the local newspaper, mail out coupons, offer free lessons, have karate shows, pass out flyers, wear their uniforms in public places, etc.
They continue to promote. They pay good money to be in the shopping plaza in order to get curb traffic.
These same principles apply to online business. People just need to think of it the same. I believe it’s because it cost so little to get an online business started that people lose sight of the fact that the principles are pretty much the same.
Think of your karate site as an offline karate business you started in your garage. You want to build it up to go into its own plaza. Then, you want to have your own gym and ultimately many shops across the world.
When you launch, you’re in your garage. Now, promote the heck out of it to grow into being in your own shop in a plaza.
Before I get into the several different ways people can promote their businesses, I want you to understand the most important point.
Promoting is not an option. You must promote the heck out of your site. Remember when I wrote about follow through? Well, this is what I mean by it.
You have to continue to bring in prospects. I mean everyone knows who Coca Cola is. Do they even need to advertise or run promotions?
Yes, and they do. They spend millions on advertising and promoting and they’ve been in business for ever.
The same business basics that go for offline businesses go for online businesses as well. The problem is that many people think that Internet businesses go by a different set of rules.
This is not true. There are differences though. I mean, it’s hard to start an offline business for $100 or $200 right?
However, most business principles apply to online as well. Treat your business as if you invested 100k or 200k into it. If you put 100k into your niche website, you’d be sure and follow through and promote that site wouldn’t you?
Ok, let’s say you build a product and site on karate. You started a karate business is what you did.
Well, there are karate shops all over the place offline. They are in shopping plazas all over the world. So, you’re online business just happens to be online and not in a shopping plaza.
The shopping plaza is on a busy street where thousands of people see the signage. However, the karate shop does not stop there. They run ads in the local newspaper, mail out coupons, offer free lessons, have karate shows, pass out flyers, wear their uniforms in public places, etc.
They continue to promote. They pay good money to be in the shopping plaza in order to get curb traffic.
These same principles apply to online business. People just need to think of it the same. I believe it’s because it cost so little to get an online business started that people lose sight of the fact that the principles are pretty much the same.
Think of your karate site as an offline karate business you started in your garage. You want to build it up to go into its own plaza. Then, you want to have your own gym and ultimately many shops across the world.
When you launch, you’re in your garage. Now, promote the heck out of it to grow into being in your own shop in a plaza.
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