Monday, May 14, 2007

Online Secrets: List Building - Part 3

Who in the world would not want to JV with you? Imagine, you create you own product that retails for $77. You then send out an email to your responsive list, which trusts you…

You’ve created a bond with them for a good while now. You send out that email to 20k subscribers and 3% buy it immediately! Do you know how much money you just made?

Try $40k+ on for size. Is it possible? You betcha! Heck, try just 1% on for size. That’s a quick $15k.

That’s why it is so very important to cater to your list. That’s why it is so crucial to build a relationship with them. You want to bring in as many subscribers as possible while retaining as many as possible.

Picture a funnel. At the top of the funnel is all the new subscribers pouring into your auto-responder. At the bottom of that funnel are subscribers opting out.

You want to put a cap on the bottom of that funnel. By putting a cap on the bottom of that funnel, you’ll prevent subscribers from opting out. And, your cap on the bottom of that funnel is “building relationships”.

Wow! Do you see how powerful that is? That should surely get your excitement level way up for this business we call “Internet Marketing”!

Do you believe you can build such a list? You can! It takes focus and determination.

Here’s one last thing on building relationships and getting your subscribers to take action. Just like a testimonial on your sales copy helps build credibility, use other people’s comments as a way to get subscribers to take action.

If you look at the example I used with the story of a friend I saw at the post office, you’ll see I wrote a little about what my friend Terry Crim had to say.

This technique provokes people to take instant action… which is what you want.

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