Monday, December 25, 2006

Niche Marketing: What To Do First - Part 1

The first thing to do is find an obsessed marketplace/customer base. You want your potential customers to be practically obsessed with the type of product you provide.

This hungry marketplace is of the highest importance! It is important because of “demand”. You also want to make sure that they spend money. Its one thing to find a hungry market and it’s quite another to find a market that spends money. You want both.

Let’s take a couple examples. Golf is an example. People who are into golf will spend good money and many golfers tend to be almost obsessed with the sport.

Diet products are another example. People tend to buy diet products over and over again. Love and relationships are another example. People will buy information and products that improve their love life and relationships...

The question to ask when looking at a marketplace is, “is this a rabid marketplace full of people who buy left and right?”

There are countless types of marketplaces with hungry potential customers, who spend money, to be found everywhere. You just have to find the right marketplace first.

For now, understand the power of locating a customer base that is almost crazy to buy… and buy often. We will get into how to find these hungry customers in a moment.

Keep in mind though that the marketplace must be willing to “buy” or pay money. You do not want to sell something people are not willing to buy, or better yet, buy over and over again…

Like money making products, people buy products on how to make money over and over again. People are rabid about making money and living a dream. Sell it to them.

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