Niche Marketing: Pay Per Click

Remember that when I was researching niches I was also researching keywords and competition. At launch time, I already have a pretty good idea of keywords for my paid marketing campaign.

One thing I do is take my product topic and narrow it down further and further. I will go for low ranking keywords that cost .10 cents to .30 cents a click.

However, I will enter tons of keywords. I may have 1,000 keywords on Google Adwords that are not expensive keywords. However, if only 3 people click on each keyword per week, that is 3,000 clicks and at 10 to 30 cents per click.

Out of 3,000 clicks I will hope for at least a 2% conversion ratio. If my product sells for $27, that is $1620 per week.

There’s a lot to getting the PPC techniques down. I tend to twist, tweak and test keywords. I may start bidding high to get better click through rates… then lower my bids later on.

One technique that works great for me is I always take my keywords and put them into small ad groups. I then put the actual keyword into the title of the Google Ad. For example, if I’m using the keyword “niche products”, I will make sure to have “niche products” in the title.

This strategy helps with your ranking, click through ratios and bid amounts. Additionally, you don’t want to bid real low when you add new keywords. You want better click through rates and you can lower them later.

I never put the daily budget at $5.00 either. I will start it at $50, $100 or even more. You want to test it fast and find what’s working. You have to be willing to spend some money. It’s a testing and building process.

Now, even though I go for tons of keywords, there are usually a handful that are the big winners. They get the most clicks. So, I will pay more for those winners so that they rank high and get better click through ratings.

Once the click through ratio is high, Google rewards you and allows you to pay less per click while maintaining a high page rank. It takes money.

You may lose money when starting with Adwords. This is why it is so very important to capture leads and get subscribers. I place a one dollar figure on each subscriber I get in a niche market. Those niche subscribers are worth money!

I continue to test and split test my ads. I continue to test and tweak my sales page. It’s a system and it’s a process not an event. Adwords can be tricky. It’s worth the time, effort and money for me though… especially if I’m building a niche list.

Each keyword goes straight to a page that caters to that keyword. For example, if I have a “dog food” product and have a keyword that is “healthy pet food”, I will change my sales copy for that keyword and drive traffic to a page that has a headline that caters to “healthy pet food” instead of my main sales page that may have a headline that reads, “Dog Food”.

I may have another keyword that reads, “Natural Dog Food”. I’ll add another page to my site and have that ad link to this new page with a header that says, Give Your Dog All Natural Food”.

And so on…

Online Secrets: List Building - Part 1

Building a LARGE & RESPONSIVE list should be your mission. Over time, your responsive list is like the fat cow that can provide you milk for years to come.

I learned from Craig Perrine how important it is to build trust and a relationship with your list. To do this, be yourself and talk about yourself.

Most lists I’m on are all “sales pitching” and nuggets of information. Craig actually provides an ebook to his list. I mean, he delivers by explaining all about how important it is to build relationships.

If you write about yourself, people will feel like they know you. You may not be able to know them, but they will feel like they know you.

I started out this blog by telling a story about me and a millionaire I met. By doing that sort of thing with my list, it can become more responsive.

We all like doing business with people we know. That is because we trust the people we know more than the people we do not know.

Therefore, it’s paramount to build a relationship and be yourself. Write little stories about yourself and how you feel, your opinions and things that make you happy or mad.

Don’t just sell, sell and sell. People will stop reading your emails. Give them quality techniques and information. Find valuable information online, learn it and give it to them.
I will be getting into Joint Ventures later, but I want to bring up a point about Joint Ventures right now. If you are able to string together JV’s with others who have a list, then you can build up a nice sized list in no time.

For example, let’s say you joint venture with someone who has a list of 20,000. This JV partner sends out an email to the list pitching your product for a cut of the revenue…

Out of those 20,000 subscribers many will visit your website. Let’s say 30% visit your site. That’s 6,000 unique visitors.

Let’s say 10% opt in to your auto-responder, that’s 2,000 subscribers for you right there. And, 5% buy.

The numbers can vary of course, but you get the picture.

Now, imagine doing this over and over throughout the year. You could have your own list of 20,000 or more in a reasonable amount of time.

Once you have a list like this, you can build relationships with your clients. Make the list responsive as possible. Use this website to gather information from subscribers:

http://www.askdatabase.com

When writing to your list, always keep human emotions in mind. Appeal to their subconscious mind by striking these emotional chords.

Appeal to their love, desires, vanity, power, self actualization, pride, etc.

Get them conditioned to read your emails. Have a story, or drama, or controversy going on in your emails. Light a fire and create empathy within your emails.

Niche Marketing: Quick Money Making Products

One other technique I have used is to throw up a website on the Internet quickly. I may be interested in selling a product in a certain niche and just write the sales copy, slap a Pay Pal button on there and buy some Google Keywords.

I will not even have a product yet. I write the sales copy and drive targeted traffic. I want to see how the market responds to what I’m looking to do first.

I want to see if I’m on the right track. Is it selling? If it is, I just give those who bought a refund. Or, I’ve actually had a “buy now” button that goes to a page that says the product is not ready yet. Just track how many people clicked on that button. A large percentage of those clicks would have been sales if the product was ready.

The technique here is to test your idea, your unique selling proposition, your sales letter, your price, etc. before you even create the core product. This allows you to save time and money.

I believe this is an excellent lesson. I think this lesson could actually help new Internet Marketers “Break through”.

Here’s what I mean… many new marketers spend a lot of time preparing. They are trying to provide the perfect product because they believe it has to be “grand” in order to justify selling something to people.

They are trying to provide “best sellers” or the ultimate software. They create and keep creating, never really selling or promoting anything.

I bet many well written and valuable Ebooks never get sold and remain on the hard drives of marketers because they felt the products were not good enough to sell to the general public.

Many people sabotage their own success. Perhaps they are afraid to succeed. It’s true. Ok, imagine making $10 million dollars per month starting today. Wouldn’t that be a major change in your life? Wouldn’t you have to change some stuff, rearrange some things, etc.?

It’s true; I’m convinced that many people sabotage their own success. Don’t do that. Grow “yourself” along with your bank account and just go for it!! Don’t hold back!! Release your products to the public.

How will you climb up the stairs to the top if you don’t take all the necessary steps to get there?

The best way to learn how to make money online is to fail. Heck, fail a thousand times if you can. Then, you’ll know 1,000 ways to not do something. You’ll know what works and what does not. You’ll have the specialized knowledge and experience it takes to succeed big. You’ll know this industry so well; you’ll be able to teach it!

However, you’ll never get to that point if you don’t take the necessary “ACTIONS” to learn and experience what works.

People spend too much time trying to create a product they feel worthy selling. They may feel guilty accepting money for a product they created. People will spend way too much emotion on the products as well. They then get emotionally attached to the product… or may end up not selling it at all. Perhaps they feel guilty…
Just release your products and let it rip. Let the products fly! Don’t hold back.

Online Secrets: Sneaky & Sly Copywriting - Part 5

Let’s stick on topic. The point here is to focus on emotions. If you are selling a product on back pain, then you have to appeal to the emotions…

How does your reader feel when they arrive at your web site? Are they embarrassed, in pain, lonely, upset, panicky, worried, etc?

Well, however they feel make sure you help them relive it. They may not realize they have a problem. Remind them… and remind them well.

Help them relive that pain at the beginning and relate to what they are feeling. Express how you felt this way, and were so embarrassed or whatnot…


Then solve the problems by selling them your product.

The phrases and words you use have a deeper subconscious and psychological effect on the readers. You should use these techniques to your benefit.

Here’s another technique. Appeal to their imagination and paint pictures in their minds. Use visionary tactics…

Here’s an example:

I was able to go out and buy a new BMW745. I just love the new car smell. I can smell it just thinking about it right now.
When that black BMW arrived in my driveway, I was so excited. It was shinny and just oozed luxury. Even the sound of the engine was luxurious. I immediately felt the leather seats and sat down for a drive around the block. The leather is top quality and very cushiony.

With that paragraph I appealed to smell, touch, sound and vision.
It paints a mental picture and appeals to the senses…

One other technique is to use words in a manner that something has already happened. For example:

After you’re finished joining…

I’m assuming they are joining. This is a powerful technique as well. It’s selling on assumption.


After you have completed the following form…
Before you order the powerful ebook…

See how important words and psychological angles can create great results?

Effective copywriting can boost your income and allow your campaigns to become profitable. If you are not an effective copywriter, outsource it. Find someone who can do it for you.

I’ll get you a reasonable quote. Read the BLOGS I mentioned before and get acquainted with copywriting.

Niche Marketing: Plan Of Attack - Part 2

11) While I’m creating my book, I am also simultaneously creating leads. I go ahead and get my site designed with an auto-responder included. I want to first capture people interested in my niche. I don’t sell anything at first. I merely offer some free content or a newsletter in exchange for them signing up for my auto-responder. I also take parts out of my book and create articles. I’ll submit these articles while I’m creating my book. If I have a ghost writer, I’ll really dive into articles and marketing tactics prior to the book being finished.

12) I will then design my own ebook graphics for the site. If need be, outsource this as well. I believe it is important to have professional graphics that lend credibility and trust to your sales page and product.

13) Once my product is complete and edited, I contact people in my niche. I may contact people from my list, go to message boards, etc. I want testimonials. I give them the book for free if they will give me feedback or a testimonial. Or, I’ll even cut the price down in exchange for feedback.

14) Once I have some great testimonials, I put them on my site. This lends credibility.

15) I may launch my new product and allow affiliates from clickbank.com to sell it or I may not and keep it to myself. The reason I tend to keep it to myself is because many marketers go to clickbank.com for stealing ideas, in my opinion. So, I don’t want to hand other marketers my niche on a silver platter. However, sometimes it’s a good idea to use clickbank.com because you can gain affiliates who will help you market to even more people. This is your call.

16) I then use all those precious IM tactics, technique and tools we have at our disposal to market the heck out of my new niche product.

17) Once I have it launched and it is making some money, I move onto the next project. I’ll do something everyday to this niche, like write articles. However, I want to create many niche products so that I can have multiple streams of income flowing into my bank account daily!!