A solo ad is an ad that is sent out to an email list or ezine that only has your ad. You will want to do a bit of research on this as well. Select ezines or opt-in lists carefully.
Make sure the ezine will allow you to place your own subject line in the email that will be sent out. If they will not allow this, then I recommend not using that ezine.
Find ezines that are targeted to your niche.
Perhaps ask the list owner if they have references. Subscribe to the ezine yourself to get a feel for the quality. Find ezines that are sent out only a few times a week.
If you can find some good affordable ezines, you can create some quick and heavy traffic. Make sure to write a compelling ad copy as well.
Your ad should have a headline that captures people into reading the rest of your copy. Tell the reader what you are going to do (solve a problem).
Then, give them the solution and benefits. If you can, give the reader testimonials. Give the reader your unique selling proposition. What’s unique about your offer?
Then create urgency. “For a limited time” is an excellent urgency creator. Then, close the reader by having a call for action (Don’t delay, take action… click here now).
Make sure the ezine will allow you to place your own subject line in the email that will be sent out. If they will not allow this, then I recommend not using that ezine.
Find ezines that are targeted to your niche.
Perhaps ask the list owner if they have references. Subscribe to the ezine yourself to get a feel for the quality. Find ezines that are sent out only a few times a week.
If you can find some good affordable ezines, you can create some quick and heavy traffic. Make sure to write a compelling ad copy as well.
Your ad should have a headline that captures people into reading the rest of your copy. Tell the reader what you are going to do (solve a problem).
Then, give them the solution and benefits. If you can, give the reader testimonials. Give the reader your unique selling proposition. What’s unique about your offer?
Then create urgency. “For a limited time” is an excellent urgency creator. Then, close the reader by having a call for action (Don’t delay, take action… click here now).
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