Online Secrets: Sneaky & Sly Copywriting - Part 4

Ok, moving on… Another technique you can use is straight out of sales 101. Use little questions throughout your copy. Use simple questions like these:

Isn’t it
Wouldn’t it
Right?
Don’t you agree?
You probably feel the same way, right?
Shouldn’t it?
Doesn’t it?

You get the picture, right? What this does is it gets the reader subconsciously saying “yes” throughout the copy.

If the reader is saying “yes” to themselves throughout the copy and agreeing with you, then it will be much easier to close them at the end – and make a sale.

This is powerful stuff you are learning here. Copywriters would probably shoot me in the head if they found out I’m teaching you these techniques.

Heck, I like using the word “heck” a lot too…



The seven deadly sins are also used in sales copy. Writers try to appeal to these emotions. Here they are:

· Envy
· Sloth
· Gluttony
· Wrath
· Pride
· Lust
· Greed

Yep. It’s true. You can use these emotions to light a fire under your readers’ butts. :)

Is that controversial?? You bet it is. I’m not holding back remember?

Niche Marketing: Plan Of Attack - Part 1

Niche products for me are easily found in two main places. Those two places are online and at bookstores. Either way, I get into research mode and start looking at niches.

Next, I will give you my plan of attack. I do have specific websites I often go to for different reasons and I’ll give you some in this blog. However, for now, I just want to give you the plan of attack. Sound good?

Here is a simple plan of attack:

1) I first want about 100 ideas or even more. So, I start out by just researching and brainstorming niches. This is my only mission at the time is to find ideas. I don’t want to go buy anything or register a new domain name. I just want ideas. So, I go to the bookstore, grab a cup of coffee, and browse from one area to the next reading the titles of the books on the shelves.

2) I keep a couple things at the top of my mind while browsing. I keep fresh in my mind that I am looking for emotions. I want to see “fire”. Is this a book that solves problems? Is it addressing an obsessed marketplace?

3) Next, I visit some research and keyword sites online and let my mind wonder. I want to stay focused on just brainstorming or researching niches.

4) Once I have some good ideas (it’s good to write them down while browsing), I go to a few sites online to see if there is competition. I want to see what others are selling and for what prices. I want to see how much the keywords are for advertising PPC. Mostly, I want to see exactly what the competition is doing. Is there opportunity?

5) Next I will search for articles on these specific niches. Are there many, many articles? What are these articles saying about my niche ideas? Is there a ton of competition and are there any opportunities?

6) Once I’ve done all this, it’s time to buy some stuff. I will go buy some books on the topic, competing websites products and read articles. I want to learn this niche. One other thing I can do is get bids from others to do this for me. This will cost more money but save me time. Rentacoders.com, elance.com and scriptlance.com are three places to find ghost writers.

7) I look for an angle to what’s out there. Many times, my competition is not using proven techniques and I can take advantage of that. For example, they may not have a good sales page. Or the site may look old and sloppy. I want to find a Unique Selling Proposition (USP). I want my own spin on the niche. My product can be faster, better, smarter and more marketable. Remember, someone who is into a “non-money making” product probably created a website because that’s what they love. They are into model airplanes, so they created a site. You on the other hand are into marketing and can capitalize on that situation.

8) Once I have my USP down, I look at domain names. I want something catchy with specific keywords and specific to the niche. I buy the domain name and move forward.

9) Next, I write the sales page. I get the sales page written before I create the publication. I do this because it helps me determine what extra information I need to go get and learn. I want my sales copy to be the greatest thing since sliced bread and it needs to capture people, create urgency and close them into buying right now. I tend to write it myself. However, others can do this for you… for a fee (usually expensive).

10) After my sales copy is made, I write the product or I outsource it to be written for me. I put all the information I’ve learned into my own words. I don’t steal or infringe on copyright laws, I merely learn facts… grow my own opinions, ideas, discussions and write about it. I may interview a few people in the field as well. I can ask questions and get their approval to use them in my new book.

To be continued...

Online Secrets: Sneaky & Sly Copywriting - Part 3

Let’s recap real quickly, ok?

* Three dots
* Flow phrases
* Quick 3 to 5 word sentences on a single line

The other technique is to use bullets as you may have guessed and just witnessed above. It’s a good way to spread out the white space and help format your text better.

It works doesn’t it?

After you have written your sales copy, scan it by not actually reading it. Just look at the format and the white space.

People tend to scan and most people are visual. They may not go through your copy with a microscopic eye…

Ok, moving on… You can use the three dots in the actual sentence like I just did. It adds white space and breaks up the sentence in a way.

One other technique is to use a hyphen in your sentences – for better flow. I just did that. You see that hyphen there?

You can use two hyphens also. The reader is flowing through your sales copy – sentence by sentence – up to the end. See how I used two hyphens?

…this stuff works

There I used the three dots to start the sentence. These little techniques may seem little, but it could make the difference between converting 5% of your readers as opposed to 1%.

Which could mean your Adwords campaign is actually making you money instead of losing it. More on that later…

Hey! I almost forgot. <- that works too.

Niche Marketing: Multiple Streams Of Income

Niche information products could be one of the best systems for creating multiple streams of income. Think about it for just a moment…

You could create 100 information products that each earns you income. As time goes on, many times these sites and products could earn you more and more.

New people get high-speed Internet service daily. Many countries are just now getting online. Billions are yet to come.

This means more “model boat lovers”. It also means more competition. It’s great that you are into making money online because you are still way ahead of the game.

As you stay involved and do not quit, you continue to gain valuable knowledge and experience in marketing informational products online.

You’re ahead of the game. But keep in mind that humans remain the same. We all have common needs, desires and problems.

I would much rather have 100 different information products that each makes me $100 per month than one product that makes me $10,000 per month.

If that big $10k product goes down the tubes for some reason (like competition) I’m done and need to create another **best seller** very soon…

Not with 100 different products. If 20 go down the tubes one year, I’ve already replaced them with 20 to 40 new ones. The longer your site is live and active, the more times it gets crawled by the search engines.

If you have a site and it sells a $27 product, it would take about 4 sales to make $100 per month. Can you make 5 more just like this one but under different niches?

5 sites would get you $500 per month of easy residual income. 20 sites would be 2k per month. You get the picture.

I can pop out new small websites quickly. I actually had the thought jump in my head that I could create 1,000 websites if I wanted to. All I would need is just one person out there in Internet Land to buy one of my products per month – per site.

If I had 1,000 sites all automated and sold a $27 product on each of them, I could generate $27k per month… and that’s only if one product sold per month, per site. I know 1,000 sites is a lot.

However, the example does drive home the concept that there is an abundance of niches you could penetrate and earn a six figure income online. It’s real and is being done by many.

Make yourself $1,000 per month first. Once you’ve accomplished that… wash, rinse and repeat it 10 more times!

Online Secrets: Sneaky & Sly Copywriting - Part 2

It’s SALES & MARKETING. You are trying to sell something and it should be written in a conversational tone. I know of people who actually record themselves first and then write it.

That way it writes in a conversational tone. Act like you are writing to a friend, family member or significant other. Know what I mean?

You see, I believe another good phrase is “you see”. It’s a good way to start a sentence and flow onto the next one.

What’s most important is that you pay attention to how I’m actually writing right now. Perhaps, re-read this section again so you can see for yourself what I’m doing right now…

Another technique is to use the three dots after a sentence like this…

You see those three dots (…)?

It helps the reader move on to the next sentence. I often try to use the three dots after every other paragraph or so.

So, you can use the three dots on one paragraph, and then use the catchy flow phrases on the next paragraph, then the three dots again on the following paragraph…

Also, use the quick two to five word sentences on a line to itself. These three techniques help the reader flow onto the next sentence. Each flows into the next one and the reader has no idea what’s going on.

Know what I mean?

Here’s an example:

This is the paragraph in your sales copy that will end with the three dots. Those three dots will flow the reader onto this next sentence…

By the way, the three dots actually have a name. The three dots are called something. I just don’t remember and don’t feel like Googling it.

That’s lazy huh?

Ok, that’s the example above. The highlighted portions are the techniques. Each technique works. Get used to using them.