Friday, March 16, 2007

Niche Marketing: Non-Money Making Products

Because so much competition is involved with money making products, it may become easier to dominate specific keywords within a non-money making niche.

If you are into Internet Marketing, then there is the opportunity to take what you’ve learned and use it towards non-money making niches…

For example, let’s say you select a product on remote control model boats. It is possible that other competing sites do not know as much as you do about marketing on the Internet. Or, have the passion for marketing.

They may not know that they can submit articles to many, many free directories and gain links and traffic. Or, perhaps they are not into the latest techniques to drive traffic through PPC. And yet, they may have no knowledge whatsoever of the abundance of Internet Marketing tools that exist, or that adding audio increases conversion, and so on…

I believe this is where many marketers fall short. They focus and focus on IM products and never really put solid effort into growing niche products. It just does not spark their fires.

Once they start seeing results and money being made, then they may dive right in and start creating multiple niche products.

I believe it’s important to keep in mind that niche products that feed a hungry market can be created very easily. Many marketers put in many hours and lots of money trying to gain an edge and make thousands from something they truly are obsessed about – making money.

Find a market with customers who are as obsessed about their needs and wants as you may be about making money online.

Monday, March 12, 2007

Online Secrets: Presentation - Part 4

They orchestrated their speeches and choreographed them with psychology and practice. Just like a professionally written sales letter…

With writing sales copy, many top copywriters include such psychology as appealing to the seven deadly sins, like greed, lust and envy.

There is a lot going on behind the scenes. Imagine you are watching a live broadcast on television of some event, like a football game. All you see is the game, an occasional shot of the fans in the stands and you hear the commentators’ voices.

However, there is a multitude of stuff going on you do not see. There are tons of cameras, people in the trucks working the computers, commercials, technical stuff, etc.

It’s like a puppet master. All you see is the puppets and maybe the tiny strings.

Presentation is so huge in marketing. Your sales copy has to appeal to emotions and create urgency. If I’m looking for a product to help with my high blood pressure, and I click on a website, it better sell me “big-time” that they have something nobody else has (including my doctor).

I believe that if you want to know the secret to success online, it’s called copywriting. If you are not good at copywriting, I recommend 200% that you read up and learn all you can on it.

You can pay others to write it for you if this is a weakness. It should be your most expensive cost, in my opinion.

Here are a couple BLOGS I read on copywriting:

http://www.successdoctor.com
This one is Michel Fortin’s copywriting Blog

http://world-copywriting-institute.typepad.com/world_copywriting_blog/
This one is David Garfinkel’s BLOG

Both great copywriters and offer great discussions on their BLOGS. Plus Michel Fortin’s Blog has a list of other copywriters at the time I’m writing this.

Friday, March 9, 2007

Niche Marketing: Hobbies & Particular Interest

People are into all sorts of things. Some are completely off the wall and yet others are very common among many people.

Here are some examples of hobbies and special interests:

Bass Fishing
Military products
Sewing dresses
Making Beads
Growing fruit and vegetables
Barbeque cooking
Boating
Snowboarding
Catering
Model trains and airplanes
Remote control cars and boats
Surfing
Astronomy
Stained Glass
Baseball cards
Really small novelty books
Natural foods
Aliens
Psychic Mediums
Beer mugs
Making coffee tables
Antique cars
Writing screenplays

The list is unlimited. One thing to keep in mind with this category of products is that there may not be an incredible amount of “need”. This falls under the “wants” category. However, if someone is really into a hobby or special interest, they may buy multiple products over and over again.

For example, someone may buy numerous products on astrology over and over again each year. Therefore, there may be numerous opportunities to cross over into other areas of special interest.

For example, someone who is into Astrology may also be interested in psychic stuff, aliens and mystical type information. Sell them something in the backend as an up-sell. If someone is into Astronomy and they “click to buy” your product, up-sell them on an affiliate program that targets Psychic stuff or Mystical stuff.

Also, many of us will buy something we “want” quicker than something we “need”. I may spend $50 easily on dinner yet hesitate to spend that much towards something I need.

Make sure you get as many of your customers on your auto-responder because you will want to sell them “cross” stuff over and over.

Monday, March 5, 2007

Online Secrets: Presentation - Part 3

Ok, I’m not ripping on gurus at all. Alright, maybe just a little… There were a few of the speakers who were approachable and even came up and joined in on conversations on their own.

One of the speakers at this particular seminar was Craig Perrine. He had very good things to say. I approached him first and he respected that. I had a couple of nice conversations with him. In fact, he pulled up a chair and had lunch with me and another attendee.

Craig is big on list building. He had very good tips and techniques on doing just that. We will get into that more later on in this publication.

Craig had a way of building trust with the attendees. Therefore he stood out in my mind. He presented himself as an expert (he is) and he spoke in a way that represented how successful he has become.

All the speakers started out by telling a little about themselves. You know, the proverbial “I was just like you once and now I’m a super hero” type discussion.

It built a bond with the audience. And, of course they had to slightly flash proof of their success, “screen-captures of income, etc.”

Through the presentations, the speakers would then go onto giving us a few nuggets of information and then close with their sales pitch on persuading us to buy their thousand dollar products.

Why was each speaker’s presentation similar in format, structure and delivery to each other? I thought they all read the same “how to be a seminar guru” ebook or something…

It’s all about presentation.

Friday, March 2, 2007

Niche Marketing: ''How To'' Products

There are an unlimited amount of opportunities with “how to products”. Just place the words, “How to” in front of just about anything and you’ve got yourself a product. Here are many examples to get your “brain” wheels spinning:

How to add on an extra room to your house
How to build your own fence
How to pay off the IRS
How to grow the perfect lush lawn
How to advertise
How to write the perfect yellow page ad
How to start a restaurant
How to start a Chinese restaurant when you are not Chinese
How to stop your cat from urinating on your carpet
How to build your own house for less than you think
How to buy a car for a penny
How to dream big
How to catch a thief
How to win at craps
How to win at everything
How to drive relaxed
How to lose weight while you work at the computer
How to massage your wife
How to get your wife to cook more
How to train your bird to talk
How to create your own stationary
How to make soap
How to travel and rent condos for 60% less than normal rates
How to negotiate
How to be a perfect dad
How to get your boss raving about you
How to plan your 25 year anniversary gathering
How to use Photoshop to create websites
How to speed read
How to win a child custody battle
How not to get a divorce
How to manage your time better
How to get the most out of your new BMW
How to get out of your lease
How to get your deposit back from a greedy landlord
How to maintain your salt water aquarium
How to increase your batting average 50 points overnight
How to hire a lawyer
How to write a book
How to market on message boards
How to get your teenage daughter to stop talking back
How to grow old – you old goat
How to get any job you interview for
How to lose weight eating cereal
How to sing like a rock star
How to kick my caffeine addiction
How to stop my teeth from grinding when I sleep
How to be more romantic
How to pop the question